How can we embed sustainability storytelling in the design of a new product?
Start at the brief, while choices about materials, packaging and end of life are still open. We map where the product genuinely reduces impact, then build that evidence into its name, packaging, onboarding and sales material, so the story is part of the product from the first sketch. Claims are tested against the data and current rules on green claims before launch, which keeps them specific, verifiable and hard to dismiss as greenwashing.
Green Tech & Science
What's the best strategy for positioning and pitching our environmentally beneficial product, especially when it involves complex technology or scientific concepts?
Lead with the problem your technology solves and who feels it, then explain how it works in one or two plain sentences. We translate the science into analogies, visuals and a short proof narrative, and tailor the depth to each audience: investors want market size and defensibility, customers want savings and reliability, regulators want evidence. Behavioural science helps us choose the frames that make a new idea feel credible and low-risk.
Sustainable Investing
We are a financial organisation. How can data storytelling be used to educate our investors about the importance and profitability of sustainable investing?
Investors respond to evidence they can follow. We turn portfolio and impact data into clear narratives, charts and dashboards that link sustainability factors to risk, resilience and return, and show what the numbers mean for their goals. Formats range from investor letters and explainer videos to impact maps and podcast series. Every claim is sourced and consistent with disclosure rules, so the story builds lasting confidence.
Internal Communication
How can we educate and inspire our employees to help us achieve our sustainability goals?
People act on goals they understand and feel part of. We translate your strategy into what it means for each team, using stories from inside the organisation, simple progress indicators and clear calls to action. Behavioural insights shape the timing and channels, from leadership messages and workshops to intranet campaigns and toolkits, so sustainability becomes part of everyday decisions.
Communicating New Approaches
Our company has implemented an internal carbon pricing strategy, directly connecting our climate initiatives and sustainability budgets to our impact on the climate. How can we simplify this message for our clients?
Explain the mechanism through its effect. Internal carbon pricing puts a cost on emissions inside your own decisions, so projects that cut carbon win budget. We build the message around one clear sentence, a simple visual of how the price flows into investment choices and two or three concrete examples of what it has changed. Clients then see a climate commitment with real financial weight behind it.
Humanising the Data
How can we make our sustainability reporting data more relatable and effectively use it in our marketing and storytelling efforts?
Pick the few figures that matter most to your audience and give them scale and context: what a tonne of CO2 saved looks like, who benefits, what changed on the ground. We pair each number with a human story or a strong visual and keep the link back to the audited report, so marketing stays consistent with what you disclose. Done well, the report becomes a source of stories for the whole year.
Communicating Science-based Targets
How to explain our science-based emissions reduction targets to our clients?
Keep it to three points: what the target is, why it is credible and what it means for the client. Science-based targets align a company's emissions cuts with what climate science says is needed to limit warming, and independent validation gives them weight. We translate the target into milestones, show progress in plain figures and connect it to your clients' own targets and supply chain requirements.
Communicating Net Zero Strategies
How do we best articulate every step of our net-zero strategy to our stakeholders?
Present net zero as a roadmap with dates, owners and measurable milestones. We help you separate what you will reduce from what you will neutralise, explain the role of each lever and be open about uncertainties and dependencies. A consistent narrative, a simple visual roadmap and regular progress updates tailored to investors, clients, employees and regulators build trust over time.
Climate Change Mitigation Communication
What’s the best way to communicate the actions and investments that our company has made beyond our own value chain (BVCM)?
Be clear that beyond value chain mitigation complements your own emission cuts and never replaces them. Then explain what you fund, why you chose it, how quality is assured and what results it delivers, using recognised frameworks and plain language. Specific projects, credible partners and transparent figures turn a technical topic into a story about contribution and protect you from accusations of offsetting instead of reducing.
Brand Identity and Pro-Climate Values
Should our brand identity reflect our pro-climate stance, and if so, how?
If climate action is central to your strategy, your brand should show it through what you say, how you look and above all what you do. We start with positioning: how your commitment connects to your purpose and to the value you offer customers. That then shapes the narrative, tone of voice and visual identity. Proportion matters. The brand should claim no more than the business delivers, so it stays credible as your performance grows.
Integrating Sustainability
Our company has made significant strides in embedding sustainability into our business, but how can we incorporate it into our brand experience?
Look at every touchpoint a customer meets, from product and packaging to website, service and events, and ask where your sustainability work can be seen, felt or used. We map those moments, then design messages, content and small changes to the experience that make progress tangible. The aim is a brand experience in which sustainability shows up naturally and is backed by evidence.
Overcoming Greenhushing
We have hesitated to publicise our sustainability efforts due to concerns about negative perception. How can we confidently communicate these topics and not fall again into the greenhushing trap?
Silence carries its own risk: stakeholders assume you are doing nothing, and you lose credit for real progress. The way out is precise, evidence-based communication. We help you identify what you can say with confidence, acknowledge what is still in progress and frame ambitions as commitments with milestones. Clear sourcing and alignment with green claims regulation give your team the confidence to speak up.
